Unlocking Customer Insights
Smarticks Customer Data Enrichment streamlines customer profile management by automatically enriching profiles with publicly available web information. This functionality enhances customer support interactions by providing a richer context for agents.
Technical Overview:
- Automated Data Acquisition: Smarticks leverages background processes to scour the web for publicly available customer information.
- Enriched Data Points: Enriched profiles can include details like profile picture (Gravatar), name, phone numbers, websites, location (country, state, city, address), and more.
- Success Rate: The functionality boasts an enrichment success rate of around 15% for customers.
- Processing Time: Allow up to 1 minute for background enrichment processes to complete per customer.
- Focus on New Customers: Customer Data Enrichment prioritizes enriching profiles of new customers by default.
Configuration:
- No Configuration Required: This functionality operates automatically and requires no manual setup from users.
Troubleshooting:
- Failed Jobs: It’s common to see occasional “App\Jobs\TriggerAction” (with “customer.enrich” action) failures within “Manage > System.” These can be safely ignored as they indicate background enrichment processes encountering temporary issues with customer enrichment services.
By automatically enriching customer profiles, Smarticks empowers agents to deliver more personalized and efficient support experiences.
